Lessons in customer value from Adobe, Tumblr and Star Wars
Developing a sustainable customer value proposition today can be very difficult. In English that means matching up what you are offering versus what the consumers actually want. Most of us are familiar...
View ArticleUncommon sense: Why the twenty-somethings you work with are more than just a...
"There are so many random kids in here who have nothing better to do than complain, why should we give them a platform?"– Anonymous CEOWhilst this is a bit of a rant, it addresses something that is...
View ArticleBeing digital: How to join the 99%
Some of us were born with it, some of us had it inflicted upon us, some of us live in denial and some just never appreciated why they would engage fully online but now appreciate that it wouldn't be...
View ArticleBeing digital: Does your brand really need a newsletter?
If every marketeer who said those words was forced, ‘Clockwork Orange’ style to consume the enormous amount of utter.. err.. noise that they inflict on others then perhaps the world would be a quieter...
View ArticleBeing Digital: Look at your LinkedIn profile - would you hire you?
Assuming meeting new people is in some way related to your job then by far the easiest way to impress is having a reasonably well-considered and well-tended LinkedIn profile, at least in most of Europe...
View Article