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How did Evernote handle its hacking crisis?
Leadership in this digital age comes with plenty of new challenges. Business decisions that in the past would have been easy to predict and manage have become a lot more complex in the ‘always on’...
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Learning from EA's botched SimCity launch - 10 tips to avoid alienating your...
There are many well-documented reasons why apparently solid businesses find themselves disrupted in the modern age. How you handle it is a crucial test of character in the eyes of the customer. Alas,...
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Barclays Business goes back to basics, but forgets the fundamentals of social...
Given what's been going on in Cyprus at the moment it seemed appropriate to look at the wonderful world of consumer finance. These days I reckon most people's response to the banking sector is a bit...
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Ikea Live - 10 tips for an effective content strategy
I'm sure many of us took the obligatory stroll around Ikea this Easter weekend, and it was while searching for the store’s opening hours that I discovered their Live website, which provides...
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How two almost rights can become awfully wrong – managing consumer data privacy
Privacy issues online are a daily occurrence; so much so that I get the feeling that for many of us personal privacy is the Titanic in our connected world, and that we might as well abandon it in...
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Schrödinger's computer – If the PC is dying, what would life look like...
For the uninitiated, Schrödinger's Cat was an experiment in which a cat was placed in a sealed, entirely opaque box with a poison pellet that was triggered by an electron switch. Before you call the...
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Feudalism or futurism - What happens when the top 1% use the bottom 1% as...
Luxury fashion brands were a comparatively late entry into the digital world, which was no surprise given the typical profile of marketers in the sector, and the fact that they weren’t always the most...
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Smartphone advertising: Harder, better, faster - but how do you make...
The battle for your hands and pockets has reached fever pitch as the apparent pinnacle of our technological civilisation, The Smartphone, has reached a plateau in innovation. Actually that's slightly...
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Would McDonald's get away with McPlay in the UK?
In general, overtly marketing to kids is pretty hard these days. Given media consumption habits it's considerably more permission-based than advertising standards would lead you to believe. Although...
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A manifesto for a Beautiful Bank
Yet again the world of banking is in the spotlight. The Co-op is has been downgraded, Metro Bank posted larger than expected losses, and surveys suggest that given the opportunity a significant number...
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Lessons in customer value from Adobe, Tumblr and Star Wars
Developing a sustainable customer value proposition today can be very difficult. In English that means matching up what you are offering versus what the consumers actually want. Most of us are...
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Uncommon sense: Why the twenty-somethings you work with are more than just a...
"There are so many random kids in here who have nothing better to do than complain, why should we give them a platform?" – Anonymous CEO Whilst this is a bit of a rant, it addresses something that is...
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Being digital: How to join the 99%
Some of us were born with it, some of us had it inflicted upon us, some of us live in denial and some just never appreciated why they would engage fully online but now appreciate that it wouldn't be...
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Being digital: Does your brand really need a newsletter?
If every marketeer who said those words was forced, ‘Clockwork Orange’ style to consume the enormous amount of utter.. err.. noise that they inflict on others then perhaps the world would be a quieter...
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Being Digital: Look at your LinkedIn profile - would you hire you?
Assuming meeting new people is in some way related to your job then by far the easiest way to impress is having a reasonably well-considered and well-tended LinkedIn profile, at least in most of...
View ArticleSchrödinger's computer – If the PC is dying, what would life look like...
For the uninitiated, Schrödinger's Cat was an experiment in which a cat was placed in a sealed, entirely opaque box with a poison pellet that was triggered by an electron switch. Before you call the...
View ArticleFeudalism or futurism - What happens when the top 1% use the bottom 1% as...
Luxury fashion brands were a comparatively late entry into the digital world, which was no surprise given the typical profile of marketers in the sector, and the fact that they weren’t always the most...
View ArticleSmartphone advertising: Harder, better, faster - but how do you make...
The battle for your hands and pockets has reached fever pitch as the apparent pinnacle of our technological civilisation, The Smartphone, has reached a plateau in innovation. Actually that's slightly...
View ArticleWould McDonald's get away with McPlay in the UK?
In general, overtly marketing to kids is pretty hard these days. Given media consumption habits it's considerably more permission-based than advertising standards would lead you to believe. Although my...
View ArticleA manifesto for a Beautiful Bank
Yet again the world of banking is in the spotlight. The Co-op is has been downgraded, Metro Bank posted larger than expected losses, and surveys suggest that given the opportunity a significant number...
View Article