Being Digital: Look at your LinkedIn profile - would you hire you?
Assuming meeting new people is in some way related to your job then by far the easiest way to impress is having a reasonably well-considered and well-tended LinkedIn profile, at least in most of Europe...
View ArticleBeing digital: Does your brand really need a newsletter?
If every marketeer who said those words was forced, ‘Clockwork Orange’ style to consume the enormous amount of utter.. err.. noise that they inflict on others then perhaps the world would be a quieter...
View ArticleBeing digital: How to join the 99%
Some of us were born with it, some of us had it inflicted upon us, some of us live in denial and some just never appreciated why they would engage fully online but now appreciate that it wouldn't be...
View ArticleUncommon sense: Why the twenty-somethings you work with are more than just a...
"There are so many random kids in here who have nothing better to do than complain, why should we give them a platform?"– Anonymous CEOWhilst this is a bit of a rant, it addresses something that is...
View ArticleLessons in customer value from Adobe, Tumblr and Star Wars
Developing a sustainable customer value proposition today can be very difficult. In English that means matching up what you are offering versus what the consumers actually want. Most of us are familiar...
View ArticleA manifesto for a Beautiful Bank
Yet again the world of banking is in the spotlight. The Co-op is has been downgraded, Metro Bank posted larger than expected losses, and surveys suggest that given the opportunity a significant number...
View ArticleWould McDonald's get away with McPlay in the UK?
In general, overtly marketing to kids is pretty hard these days. Given media consumption habits it's considerably more permission-based than advertising standards would lead you to believe. Although my...
View ArticleSmartphone advertising: Harder, better, faster - but how do you make...
The battle for your hands and pockets has reached fever pitch as the apparent pinnacle of our technological civilisation, The Smartphone, has reached a plateau in innovation. Actually that's slightly...
View ArticleFeudalism or futurism - What happens when the top 1% use the bottom 1% as...
Luxury fashion brands were a comparatively late entry into the digital world, which was no surprise given the typical profile of marketers in the sector, and the fact that they weren’t always the most...
View ArticleSchrödinger's computer – If the PC is dying, what would life look like...
For the uninitiated, Schrödinger's Cat was an experiment in which a cat was placed in a sealed, entirely opaque box with a poison pellet that was triggered by an electron switch. Before you call the...
View ArticleClik here to view.
Being Digital: Look at your LinkedIn profile - would you hire you?
Assuming meeting new people is in some way related to your job then by far the easiest way to impress is having a reasonably well-considered and well-tended LinkedIn profile, at least in most of...
View ArticleClik here to view.
Being digital: Does your brand really need a newsletter?
If every marketeer who said those words was forced, ‘Clockwork Orange’ style to consume the enormous amount of utter.. err.. noise that they inflict on others then perhaps the world would be a quieter...
View ArticleClik here to view.
Being digital: How to join the 99%
Some of us were born with it, some of us had it inflicted upon us, some of us live in denial and some just never appreciated why they would engage fully online but now appreciate that it wouldn't be...
View ArticleClik here to view.
Uncommon sense: Why the twenty-somethings you work with are more than just a...
"There are so many random kids in here who have nothing better to do than complain, why should we give them a platform?" – Anonymous CEO Whilst this is a bit of a rant, it addresses something that is...
View ArticleClik here to view.
Lessons in customer value from Adobe, Tumblr and Star Wars
Developing a sustainable customer value proposition today can be very difficult. In English that means matching up what you are offering versus what the consumers actually want. Most of us are...
View ArticleClik here to view.
A manifesto for a Beautiful Bank
Yet again the world of banking is in the spotlight. The Co-op is has been downgraded, Metro Bank posted larger than expected losses, and surveys suggest that given the opportunity a significant number...
View ArticleClik here to view.
Would McDonald's get away with McPlay in the UK?
In general, overtly marketing to kids is pretty hard these days. Given media consumption habits it's considerably more permission-based than advertising standards would lead you to believe. Although...
View ArticleClik here to view.
Smartphone advertising: Harder, better, faster - but how do you make...
The battle for your hands and pockets has reached fever pitch as the apparent pinnacle of our technological civilisation, The Smartphone, has reached a plateau in innovation. Actually that's slightly...
View ArticleClik here to view.
Feudalism or futurism - What happens when the top 1% use the bottom 1% as...
Luxury fashion brands were a comparatively late entry into the digital world, which was no surprise given the typical profile of marketers in the sector, and the fact that they weren’t always the most...
View ArticleClik here to view.
Schrödinger's computer – If the PC is dying, what would life look like...
For the uninitiated, Schrödinger's Cat was an experiment in which a cat was placed in a sealed, entirely opaque box with a poison pellet that was triggered by an electron switch. Before you call the...
View Article
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